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Turning your passion into cash


Some of the world’s best companies were started during tough economic times, and it’s no secret that the Caribbean is still experiencing the effects of the economic slowdown. Although it seems counter intuitive, these are some of the best times to start a business, even if you have no cash. Owning a small business not only serves as a source of income, but it can be a source of joy for those who truly enjoy what they do. But how can one get started on such a venture?{{more}}

Identify a need. Take a look around the different communities and try to identify a service or product that can improve people’s lives. It could even be a product or service that is already in existence, but if you can think of a way to outdo your competition and please customers, then do just that.

Do your research. Once you’ve identified a need, it’s critical to think about all the start-up costs before embarking on a venture. Consider also the marketing strategies you will use to draw customers and keep them. Think seriously about the buying patterns of your potential customers, as you will want to solicit their business regularly and have them bring their friends.

Start small. If you are new to the business of being an entrepreneur, it’s best to start small and gain a proper understanding of what it takes to run a profitable business. Seek out the advice of others who are in business and learn from their mistakes. There is always someone willing to help, even if the first few refuse to assist you.

People are attracted to ideas. Even if you do not have the money to get started, you should do as much on your own as you can and tell trusted individuals what you want to do. There will always be someone to help if you believe that.

Be passionate about your work. If you open a company, your primary goal is to make a profit, but to do that it may take time for people to get used to the idea that you are in business for yourself. This is when it’s critical to really believe in your mission and stick with it until you accomplish your goal. The startup phase of a business can be difficult, and every successful entrepreneur knows it takes passion, determination, and persistence to move their business forward.

Karen Hinds is “The Workplace Success Expert.” For a FREE SPECIAL REPORT on Avoiding Career Killers in the Workplace, send an email to [email protected]
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