LIME Sponsors Region wide Broadcasts of Commonwealth Games Highlights on CMC

LIME, the Caribbean’s leading full-service telecommunications company, has teamed up with the Caribbean Media Corporation (CMC) to bring viewers and listeners across the Caribbean daily highlights of the Commonwealth Games which opened in New Delhi, India, on Sunday, October 3, and which will run until October 14.{{more}}

The agreement provides for CMC to package and broadcast one-hour of highlights each day on both radio and television to some 18 countries in the Caribbean via its affiliation with CaribVision and regional terrestrial television stations.

In making the announcement, LIME’s Head of Regional Sponsorship, Sheldon Keens-Douglas, said: “LIME is once again ensuring that the people of the Caribbean are able to track the performance of the athletes from their home countries, notwithstanding that the Games are being staged on the other side of the world. We know that Caribbean people are avid Track and Field fans and we want to make sure that they are able to support their home team favorites at the Games”.

The partnership between LIME and CMC is the second such this year. Earlier this year LIME’s sponsorship of the 2010 CARIFTA Games facilitated the Games being carried live on television throughout the region for the first time in its 40-year history.