Prizes now up for grabs for Cricket World Cup 2007

As cricket fans throughout the West Indies eagerly anticipate hosting ICC Cricket World Cup 2007, Pepsi, one of the event’s four Official Global Partners, and Cable & Wireless an official sponsor are launching a consumer promotion tied to the competition.

Starting in October and running until approximately December 20, consumers in several markets throughout the Caribbean can participate in the promotion which has been designed to provide fans with the opportunity to win a wide range of prizes, including a Grand Prize of Two Tickets to the ICC Cricket World Cup 2007 Final in Barbados.{{more}}

Countries participating in the promotion include Jamaica, Barbados, Guyana, Grenada, St Lucia, Turks & Caicos, Antigua and Barbuda, St Vincent and the Grenadines, Trinidad & Tobago, and the Cayman Islands.

Fans can participate in the promotion by purchasing Pepsi products, the Official Soft Drink of ICC Cricket World Cup 2007. Once they text in the coded digits which are displayed under the Pepsi bottle cap or on a Pepsi scratch card, together with the letter of the correct answer to a multiple-choice question, they will be eligible for the Grand Prize draw or to win additional prizes like Pepsi tickets to the ICC Cricket World Cup 2007 matches held in their country, phones courtesy of bmobile, bmobile airtime and special Pepsi gear. Details are on the back of marked labels or on instore posters.

Kelly Killian, PepsiCo International Marketing Manager Caribbean, said “we are very pleased that Cable & Wireless is partnering Pepsi in this consumer promotion. Not only are they generously providing a significant quantity of phones courtesy of bmobile, but through their network, consumers will be able to participate in this exciting once-in-a-lifetime promotion across the region. This partnership, further underlines the deep commitment that both Pepsi and Cable & Wireless have to what will be the greatest sporting event in the Caribbean – ICC Cricket World Cup 2007.”

Over the coming months, when consumers twist the cap off a Pepsi, and text the promotional code under the cap, with their bmobile phone, they could well be uncapping their ticket to the Final of the ICC Cricket World Cup 2007! The Pepsi grand prize will be drawn on or close to December 20th.