Advertise when business is up to keep it up, and advertise when business is down, to push it up
Saying I will advertise when business picks up is like an employee saying: give me a raise and I promise I will show up for work and deliver.
Or, a farmer praying: Lord, send me a harvest and I promise I will plant next year.? It does not work like that, does it??
You advertise when business is up to keep it up, and you advertise when business is down, to push it up. Investing in your business to achieve better performance is what gets your business noticed.
It is normal for every business to have highs and lows.
How long you stay in each phase depends on the effectiveness of your marketing strategy. There are three basic types of advertising:
- “Informative advertising: The objective is to capture interest, raise awareness, leave a positive impression, and motivate people to take the next step, like making a purchase or requesting more information.
- “Persuasive advertising generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits a product offers or compare key features against a leading competitor.
- “Reminder advertising reassures people who already know—and potentially like—a brand, with a goal of keeping the product or service top-of-mind for future purchases. It reinforces messages from other ads and may include customer testimonials.”
It is better to do small scale advertising over a period than big advertising sporadically.
To help you make smarter advertising choices, let us examine newspaper versus radio advertising.
With radio, the market share is divided into smaller numbers for market penetration.??Listeners can easily miss key information, due to background noise while driving, doing chores or dealing with people.
However, a newspaper gives people a tangible record of the ad. People buy newspapers to see what is being advertised.??The market share for newspaper is larger than radio. People remember up to 90 percent of what they read, but about 70 percent of what they hear.
Aim for a consistent presence in the public. Remember, “dripping water hollows out stone, not through force, but through persistence.” Ovid – dreamabiglife
Visit us at www.searchlight.vc or https://www.facebook.com/Searchlight1.We’ll help you get noticed.
Another source: Amy Sept of Upwork Marketing and Advertising