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Being an effective sales person


For years I felt uncomfortable about selling anything. I told myself, “to sell” implies manipulating and forcing, and that just wasn’t my thing. That was until I was made to understand that “almost everyone, in every walk of life, who succeeded was really an effective sales person.

“We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products,” says Dave Ramsey. Therefore, whether you are a CEO or a salesperson, a preacher or a door keeper – whether you deal directly with money or not, you are selling something.

An effective salesperson has a variety of strategies in his arsenal and knows when to use them to achieve the desired results. Today, we examine some sales strategies you can use depending on your product, service or idea and, depending on your target audience.

1. Relationship Driven: This is the traditional type and is considered one of the most important tactics salespeople need to master. The focus of this strategy is to create and maintain good personal relationship with the decision makers, and to massage the relationship continuously.

2. Presentation Driven: With this strategy the seller relies on presentation to create the pull. Therefore, great effort is put into the way things are presented or put on display.

3. Price Driven: This strategy focuses on competitive pricing. The idea is to provide the best price within the market. Other marketing plans such as the loss leader, meet and match the competitors’ price and coupons are common with this approach.

4. Advertising Driven: With this approach, the idea is to keep the choice of the product/service front of the prospect’s mind. Therefore, consistent advertising is key.

5. Status Driven: This relies on the recommendations and endorsement of popular and reputable people about the product/service.

Remember, people don’t like to be sold but they like to buy. Therefore, use strategies that will encourage them to buy without making them feeling like they were sold.

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