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B2B or B2C – where do you fall?

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Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determining which model relates to their business.

Business-to-business (B2B) marketing is the selling of products or services to other businesses and business-to-consumer (B2C) marketing is the selling of products or services directly to consumers.

Here’s how they differ:

∑ B2B clients purchase on a large scale for internal use or for resale; B2C clients purchase for personal consumption.

∑ B2B clients’ priority is efficiency; B2C clients look for bargains.

∑ B2B clients want information about the product/service; B2C clients want to be entertained and to feel good about the decision to purchase.

∑ B2B clients look to have specific needs met; B2C clients look to have their basic needs met.

∑ B2B clients focus on developing long-term relationships; B2C clients’ relationships are usually short-term.

∑ B2B clients take longer time to make decisions; B2C clients make quick emotional decisions.

∑ B2B clients’ purchases are based on rationality; B2C clients’ purchases are based on longing and benefits.

∑ B2B clients focus on realizing long-term goals; B2C clients look for quick and instant results.

If you are a B2B company, your marketing activities should highlight the benefits of your product/service and how it can increase companies’ productivity and profitability while keeping cost reasonable. As a B2C company, your marketing activities should be geared towards consumers comfort, status and security.

SEARCHLIGHT can help you to make good marketing choices. Contact us today at marketing@searchlight.vc or (784) 456-1558 or (784) 494-0031/494-0030. We’ll help you get noticed.

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