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B2B or B2C – where do you fall?


Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determining which model relates to their business.

Business-to-business (B2B) marketing is the selling of products or services to other businesses and business-to-consumer (B2C) marketing is the selling of products or services directly to consumers.

Here’s how they differ:

∑ B2B clients purchase on a large scale for internal use or for resale; B2C clients purchase for personal consumption.

∑ B2B clients’ priority is efficiency; B2C clients look for bargains.

∑ B2B clients want information about the product/service; B2C clients want to be entertained and to feel good about the decision to purchase.

∑ B2B clients look to have specific needs met; B2C clients look to have their basic needs met.

∑ B2B clients focus on developing long-term relationships; B2C clients’ relationships are usually short-term.

∑ B2B clients take longer time to make decisions; B2C clients make quick emotional decisions.

∑ B2B clients’ purchases are based on rationality; B2C clients’ purchases are based on longing and benefits.

∑ B2B clients focus on realizing long-term goals; B2C clients look for quick and instant results.

If you are a B2B company, your marketing activities should highlight the benefits of your product/service and how it can increase companies’ productivity and profitability while keeping cost reasonable. As a B2C company, your marketing activities should be geared towards consumers comfort, status and security.

SEARCHLIGHT can help you to make good marketing choices. Contact us today at [email protected] or (784) 456-1558 or (784) 494-0031/494-0030. We’ll help you get noticed.