Do you have marketing manners?
Do you have marketing manners? Do you pause to say âthank youâ to your customers on a regular basis?
âThank youâ â two little, but powerful words in building relationships and creating memorable experiences with a customer. Recognize it for what itâs worth; use it, and it will pay dividends. As you revise your marketing strategy, make sure to include a âthank you policyâ for your business.
Harvey Mackay said âAnyone too busy to say thank you will get fewer and fewer chances to say it.â If âthank youâ is the only marketing tool you can afford at this time, here are a few creative ways to use it.
n Go through your records and identify the customers who have supported your business through the good and bad times and say âthank youâ.
n Give a loyal customer an unexpected discount.
n If your company has access to customers birth dates, send a birthday greeting; however, a hand signed card will create an unforgettable experience.
n Send a customized gift, using information you may have gathered during your interaction with customers. For example, a recipe book to a restaurant that patronizes your business.
n Stay in touch. Send a âwhatâs upâ email or make a brief call to find out what customers have been doing if you havenât heard/seen them for a while.
n Share knowledge with no strings attached.
Searchlightâs Midweek publication presents another opportunity to attract attention to your businesses. Advertisers of 1/4 page or more can also share relevant tips with their customers alongside their ad.
Contact us today at [email protected] or (784) 456-1558 or (784) 494-0031. Weâll help you get noticed.