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Guardian General rebrands to ‘Guardian Group’


Guardian General Insurance Limited (GGIL), which trades as NEMWIL in St Vincent and the Grenadines, rebranded to ‘Guardian Group’ effective Friday, October 31, 2014. Guardian Group is the new single brand of the Guardian Holdings Limited group of companies, which operates across the English and Dutch speaking Caribbean under such market leaders as Guardian Life of the Caribbean Limited (“GLOC”) and Guardian General Insurance Limited (“GGIL”).{{more}} Guardian Group through GGIL is a major player in the general insurance market in St Vincent and the Grenadines, underwriting the following classes of insurance business: Property, Motor, Liability, Accident, and Marine.

The Guardian Group brand was launched in Trinidad and Tobago, Barbados, Jamaica and the Dutch Caribbean in July 2013. St Vincent and the Grenadines is the eighth of 10 such rebrand exercises that will take place across the Eastern and Northern Caribbean in 2014.

In the past year, Guardian Group embarked on a major strategic initiative and rebranded all its subsidiaries across the English and Dutch Caribbean. Guardian Group is the leading financial services and insurance group in the Caribbean, with a product suite that includes Life and Health insurance and Pension products, all classes of General Insurance and Asset Management.

“As Guardian Group, we focus our attention on our core business in our core markets as one team under a unified brand. We have reinforced our customer focus through a new mission to operate as ‘one integrated, customer-centric Group – a Group -of companies which sees the world through its customers’ eyes and delivers its brand promise consistently at every customer touch point.’ It is our mission to be ‘the customer’s preferred choice in financial planning and insurance.’

“Guardian Group’s valued customers in St Vincent and the Grenadines will continue to enjoy the proud legacy of prompt claims settlement, an enhanced and superior product portfolio and exceptional and knowledgeable customer support through our agent St Vincent Building and Loan Association, who have 21 years of experience in general insurance in St Vincent and the Grenadines.

“The new brand identity does not change the legal name or operations of Guardian General Insurance Limited and all contracts, policies, products and services remain in force and binding. This rebranding signifies a new era for the Group and is designed to strengthen and further institutionalize the company’s customer-centric direction,” a release from the Group said.