Jahvy and Bugle tell youths ‘Don’t Give Up’

A recently-released track encouraging listeners to “Hold on to your faith, and climb” has been receiving heavy rotation on two local radio stations, according to the songwriter.{{more}}

Jamaican national Jahvel ‘Jahvy’ Morrison told SEARCHLIGHT that ‘Don’t Give Up’ – sung by dancehall artiste Roy ‘Bugle’ Thompson – has already entered the Hitz 103.7 music chart, and receives many requests on Hot 97.1 FM.

“The response [in the region] has been good so far,” said the multi-talented Morrison, who is the lead keyboardist for the band that supports popular dancehall artiste Konshens.

“It is no surprise that Caribbean people have fallen in love with it already. We all love that positive message.”

The 22-year-old, who also composed and produced the track, said that he was inspired to write the song one day when he was recalling some words of advice that his mother had said to him.

“I was just meditating, and it came to me. As the lyrical composition progressed, I started to hear Bugle as the person to sing the song,” said Morrison.

He also said that he feels there is a great need for music with a more positive message – especially within the dancehall genre.

“I definitely feel there is a need for more positive music, besides the [lyrics about] partying and fake friends,” said the St Catherine (Jamaica) resident.

“We all need motivation. What better way is there to motivate yourself than with melodies and good instrumental arrangement with positive lyrics?”

‘Don’t Give Up’ – an uplifting and soul-felt blend of acoustic guitar and piano – was premiered on Zip 103 FM (Jamaica), and will be available for purchase as a single in the next few weeks on digital stores such as Amazon.com and iTunes.

Morrison, who dabbled with the idea of becoming a marine biologist when he was younger, took his love of music to a professional level in 2007, when he entered the Edna Manley College to pursue a Bachelor’s degree in Music Education. Since then he joined (and is still an active member in) SubKonshus Music, and, more recently Tru Ambassador Music – of which he is the chief executive officer.

Bugle, originally from Portland (Jamaica), got his big break in 2000 when he teamed uo with dancehall super-star O’neil ‘Elephant Man’ Bryan. He has since toured internationally, joined DASECA Production Group in 2007, and had hits such as ‘What We Gonna Do’, ‘Anything Goes’ and ‘Who Feels It Knows It’.

The latest news and updates regarding the dancehall artiste can be found at www.myspace.com/ssmgbugle.

Morrison said that fans can expect a lot more from him in future.

“I have a lot of unreleased material; I’m just slowly pacing myself. More releases [are] coming soon with many more artistes that I’ve written for,” he said.

“Win, lose or draw, the music I produce will be aimed at being uplifting and motivating… always and forever… something Mommy can always say ‘well done’ to.”

In the meantime, Jahvy is encouraging his fans to keep persevering, no matter what they do in life. As the lyrics say: “Don’t give up, although the struggle’s hard… the battle is not lost!”

Follow Morrison’s progress on Facebook (TruAmbassadorMusic) and Twitter (@jahvyambassador).