Expand beyond the local market

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There’s good business to be had beyond the local market and it’s easier for service providers to export their services than it is for manufa...

Getting your business name out on a shoestring budget

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Even if you started your business on a shoestring you still need a marketing strategy. We had great difficulty locating some of the small businesse...

No anniversary should go to waste

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No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence – every year – even th...

Thank you, from Interactive Media Limited!

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“Dear Client,We may have failed to tell you…or may not have said it as often as we should…we want you to know how truly grateful we are...

Eventually you will get what you pay for

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Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.”T...

Is your organization rotting from the head down?

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“You are putting me in a bad headspace, sir. I can’t back this company when you are treating me like that!”This excerpt is from a conve...

Disengaged employees – time to call them out

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I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy fr...

Are your employees getting in the way of your business success?

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“The chicken is stale; do you still want it?” That question was posed to me many years ago by an employee at a restaurant. Obviously, I repl...

Customer loyalty – key in building your business

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Is marketing promoting and selling products or services? Is it market research and advertising? Marketing is much more than a strategy to lure people ...

SEARCHLIGHT’s brand inventory

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It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...