22 September 2017
SEARCHLIGHT’s brand inventory

SEARCHLIGHT’s brand inventory


It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...
15 September 2017
Find the thing you do better than everyone else and sell it

Find the thing you do better than everyone else and sell it


by Karen JamesA business diagnosis is often painful to hear, but necessary to determine treatment. If your business is a recycled idea dictated by com...
08 September 2017
Time for your business check-up

Time for your business check-up


It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, ...
01 September 2017
Never underestimate the power of persistence to success

Never underestimate the power of persistence to success


One of the biggest mistakes marketers make is to quit when faced with temporary defeat. Small business owners will have a much different story to tell...
25 August 2017
B2B or B2C – where do you fall?

B2B or B2C – where do you fall?


Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
18 August 2017
Enhance your print ads with audio and video!!

Enhance your print ads with audio and video!!


It’s fair to say print marketing works best because it connects better than other marketing available.Last week we shared from the Association of...
11 August 2017
Why advertising in print still works

Why advertising in print still works


Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their adverti...
04 August 2017
Do you have  marketing manners?

Do you have marketing manners?


Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis?‘Thank you’ – two little,...
28 July 2017
Tips to great marketing

Tips to great marketing


Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consi...
21 July 2017
Why should a business recognize its anniversary?

Why should a business recognize its anniversary?


Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...