24 November 2017
Expand beyond the local market

Expand beyond the local market


There’s good business to be had beyond the local market and it’s easier for service providers to export their services than it is for manufa...
17 November 2017
Getting your business name out on a shoestring budget

Getting your business name out on a shoestring budget


Even if you started your business on a shoestring you still need a marketing strategy. We had great difficulty locating some of the small businesse...
10 November 2017
No anniversary should go to waste

No anniversary should go to waste


No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence – every year – even th...
03 November 2017
Thank you, from  Interactive Media Limited!

Thank you, from Interactive Media Limited!


“Dear Client,We may have failed to tell you…or may not have said it as often as we should…we want you to know how truly grateful we are...
26 October 2017
Eventually you will get what you pay for

Eventually you will get what you pay for


Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.”T...
20 October 2017
Is your organization rotting from the head down?

Is your organization rotting from the head down?


“You are putting me in a bad headspace, sir. I can’t back this company when you are treating me like that!”This excerpt is from a conve...
13 October 2017
Disengaged employees – time to call them out

Disengaged employees – time to call them out


I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy fr...
06 October 2017
Are your employees getting in the way of your business success?

Are your employees getting in the way of your business success?


“The chicken is stale; do you still want it?” That question was posed to me many years ago by an employee at a restaurant. Obviously, I repl...
29 September 2017
Customer loyalty – key in building your business

Customer loyalty – key in building your business


Is marketing promoting and selling products or services? Is it market research and advertising? Marketing is much more than a strategy to lure people ...
22 September 2017
SEARCHLIGHT’s brand inventory

SEARCHLIGHT’s brand inventory


It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...