SEARCHLIGHT’s brand inventory

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It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...

Find the thing you do better than everyone else and sell it

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by Karen JamesA business diagnosis is often painful to hear, but necessary to determine treatment. If your business is a recycled idea dictated by com...

Time for your business check-up

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It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, ...

Never underestimate the power of persistence to success

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One of the biggest mistakes marketers make is to quit when faced with temporary defeat. Small business owners will have a much different story to tell...

B2B or B2C – where do you fall?

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Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...

Enhance your print ads with audio and video!!

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It’s fair to say print marketing works best because it connects better than other marketing available.Last week we shared from the Association of...

Why advertising in print still works

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Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their adverti...

Do you have marketing manners?

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Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis?‘Thank you’ – two little,...

Tips to great marketing

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Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consi...

Why should a business recognize its anniversary?

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Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...