03 November 2017
Thank you, from  Interactive Media Limited!

Thank you, from Interactive Media Limited!


“Dear Client,We may have failed to tell you…or may not have said it as often as we should…we want you to know how truly grateful we are...
26 October 2017
Eventually you will get what you pay for

Eventually you will get what you pay for


Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.”T...
20 October 2017
Is your organization rotting from the head down?

Is your organization rotting from the head down?


“You are putting me in a bad headspace, sir. I can’t back this company when you are treating me like that!”This excerpt is from a conve...
13 October 2017
Disengaged employees – time to call them out

Disengaged employees – time to call them out


I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy fr...
06 October 2017
Are your employees getting in the way of your business success?

Are your employees getting in the way of your business success?


“The chicken is stale; do you still want it?” That question was posed to me many years ago by an employee at a restaurant. Obviously, I repl...
29 September 2017
Customer loyalty – key in building your business

Customer loyalty – key in building your business


Is marketing promoting and selling products or services? Is it market research and advertising? Marketing is much more than a strategy to lure people ...
22 September 2017
SEARCHLIGHT’s brand inventory

SEARCHLIGHT’s brand inventory


It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...
15 September 2017
Find the thing you do better than everyone else and sell it

Find the thing you do better than everyone else and sell it


by Karen JamesA business diagnosis is often painful to hear, but necessary to determine treatment. If your business is a recycled idea dictated by com...
08 September 2017
Time for your business check-up

Time for your business check-up


It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, ...
01 September 2017
Never underestimate the power of persistence to success

Never underestimate the power of persistence to success


One of the biggest mistakes marketers make is to quit when faced with temporary defeat. Small business owners will have a much different story to tell...