25 August 2017

B2B or B2C – where do you fall?


Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
18 August 2017

Enhance your print ads with audio and video!!


It’s fair to say print marketing works best because it connects better than other marketing available.Last week we shared from the Association of...
11 August 2017

Why advertising in print still works


Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their adverti...
04 August 2017

Do you have marketing manners?


Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis?‘Thank you’ – two little,...
28 July 2017

Tips to great marketing


Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consi...
21 July 2017

Why should a business recognize its anniversary?


Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...
14 July 2017

How does print stack up against other media?


by Karen JamesI get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the be...
07 July 2017

Position your business where your target audience will find it


Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...
30 June 2017

Things to consider with word of mouth marketing


I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied...
23 June 2017

Making smart advertising choices


by Karen JamesSaying I’ll advertise when business picks up is like an employee saying: give me a raise and I promise I’ll show up for work o...