01 September 2017
Never underestimate the power of persistence to success

Never underestimate the power of persistence to success


One of the biggest mistakes marketers make is to quit when faced with temporary defeat. Small business owners will have a much different story to tell...
25 August 2017
B2B or B2C – where do you fall?

B2B or B2C – where do you fall?


Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
18 August 2017
Enhance your print ads with audio and video!!

Enhance your print ads with audio and video!!


It’s fair to say print marketing works best because it connects better than other marketing available.Last week we shared from the Association of...
11 August 2017
Why advertising in print still works

Why advertising in print still works


Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their adverti...
04 August 2017
Do you have  marketing manners?

Do you have marketing manners?


Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis?‘Thank you’ – two little,...
28 July 2017
Tips to great marketing

Tips to great marketing


Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consi...
21 July 2017
Why should a business recognize its anniversary?

Why should a business recognize its anniversary?


Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...
14 July 2017
How does print stack up against other media?

How does print stack up against other media?


by Karen JamesI get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the be...
07 July 2017
Position your business where your  target audience will find it

Position your business where your target audience will find it


Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...
30 June 2017
Things to consider with word of mouth marketing

Things to consider with word of mouth marketing


I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied...