Prime the pump Archives

Prime the pump

How does print stack up against other media?

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July 14, 2017

by Karen James I get told quite frequently âI know I should be doing some kind of advertising, but I donât know where to start or what the best me...

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Position your business where your target audience will find it

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July 7, 2017

Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...

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Things to consider with word of mouth marketing

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June 30, 2017

Iâm always taken aback at comments like âIâve been in business for years and have never advertised.â Some businesses are satisfied with doing ...

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Making smart advertising choices

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June 23, 2017

by Karen James Saying Iâll advertise when business picks up is like an employee saying: give me a raise and I promise Iâll show up for work on tim...

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How do you attract attention to your business?

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June 9, 2017

By Karen James ATTENTION â the principal currency of a business. How do you attract attention to your business when there are numerous options for t...