Our business decisions and thoughts are influenced by others

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You will either gain or lose because of social proof. I visited the ATM at a bank recently, and, although there was a crowd, only two of the three mac...

Marketing yourself is the best way to keep on winning

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A friend of mine, a veteran politician from a neighbouring island, shared with me an experience she had on the campaign trail early in her political c...

And the winners in the Best of SVG 2018 are…

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And the winners are… In just a few more days, providers of products and services, their staff and stakeholders, patrons, relatives and friends will ...

Poor grammar is bad for business

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Imagine a candidate showing up for a job interview wearing a tattered and stained shirt, faded tatty jeans and flip-flops – Yikes! You’ll think he...

Newspaper advertising – an important part of marketing campaigns

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Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign. This is the message from a study on Return on I...

Keep on giving; the favour will be repaid

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Studies have revealed that the marketing model of reaching consumers using gifts is more powerful, and much cheaper than traditional advertising.Kurt ...

Trustworthiness provides sustainable competitive advantage

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“You have been weighed and have been found wanting. You stand accused of abusing your suppliers by forcing them to wait for months before their i...

The ‘On Time Bill Payment’ marketing strategy

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Imagine this: On payday you receive the usual envelope, but instead of a pay slip there’s a note… “Dear Peter, We have made a decision ...

How do you attract attention to your business?

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ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for the same prod...