22 June 2018
Our business decisions and thoughts are influenced by others

Our business decisions and thoughts are influenced by others


You will either gain or lose because of social proof. I visited the ATM at a bank recently, and, although there was a crowd, only two of the three mac...
01 June 2018
Marketing yourself is the best way to keep on winning

Marketing yourself is the best way to keep on winning


A friend of mine, a veteran politician from a neighbouring island, shared with me an experience she had on the campaign trail early in her political c...
25 May 2018
And the winners in the Best of SVG 2018 are…

And the winners in the Best of SVG 2018 are…


And the winners are… In just a few more days, providers of products and services, their staff and stakeholders, patrons, relatives and friends will ...
18 May 2018
Poor grammar is bad for business

Poor grammar is bad for business


Imagine a candidate showing up for a job interview wearing a tattered and stained shirt, faded tatty jeans and flip-flops – Yikes! You’ll think he...
10 May 2018
Newspaper advertising – an important part of  marketing campaigns

Newspaper advertising – an important part of marketing campaigns


Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign. This is the message from a study on Return on I...
27 April 2018
29 March 2018
Keep on giving; the favour will be repaid

Keep on giving; the favour will be repaid


Studies have revealed that the marketing model of reaching consumers using gifts is more powerful, and much cheaper than traditional advertising.Kurt ...
23 March 2018
Trustworthiness  provides sustainable competitive advantage

Trustworthiness provides sustainable competitive advantage


“You have been weighed and have been found wanting. You stand accused of abusing your suppliers by forcing them to wait for months before their i...
16 March 2018
The ‘On Time  Bill Payment’  marketing strategy

The ‘On Time Bill Payment’ marketing strategy


Imagine this: On payday you receive the usual envelope, but instead of a pay slip there’s a note… “Dear Peter, We have made a decision ...
09 March 2018
How do you attract  attention to your business?

How do you attract attention to your business?


ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for the same prod...