Advertise when business is up to keep it up, and advertise when business is down, to push it up
Saying I will advertise when business picks up is like an employee saying: give me a raise and I promise I will show up for work and deliver. Or, a...
08 November 2019
Advertise when business is up to keep it up, and advertise when business is down, to push it up
Saying I will advertise when business picks up is like an employee saying: give me a raise and I promise I will show up for work and deliver. Or, a...
01 November 2019
Celebrating business anniversary can attract positive attention
I could think of several businesses that I only began patronizing after I read their anniversary featured article. It was either I never knew of them ...
25 October 2019
Employing marketing strategies to fuel business growth
“Prior to the Singer sewing machine, if you needed to have a new piece of clothing, our mothers had to do it by hand. It took them about a day to ma...
18 October 2019
“Wisdom of the Crowds”
Imagine walking around town looking for a place to eat. Four out of six restaurants have people inside eating. The other two are completely empty. Whi...
11 October 2019
Tools Like SWOT and TOWS Can Be Used to Effect Positive Change
You have invited your staff to take a SWOT analysis of the company again and they are not enthused. Every couple of years they go through the wringer ...
04 October 2019
“People will never forget how you made them feel.” – Maya Angelou.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya ...
27 September 2019
Mirco-managers vs Macro-managers
It’s not easy being a great manager. If you under supervise your team, you could end up with disengaged, unproductive people. If you over supervise ...
20 September 2019
“A bad attitude is like a flat tyre. If you don’t change it you’ll never go anywhere.”
Recently, I was assisted by an accounts receivable clerk at a local Hardware Store and I was impressed with the quality of service she gave. The clerk...
13 September 2019
Dropping the ball on customer service
HOW MANY TIMES have you gone in for a doctor’s appointment and waited, and then waited some more? Or, waited for 20 minutes on a Service Advisor wh...
06 September 2019
Creating a Culture of Improvement in your Company
I heard of a company that erected a white board and encouraged employees from all levels within it to constantly watch for and identify opportunities ...
