09 April 2021
Music PR 101 for  entertainers and musicians

Music PR 101 for entertainers and musicians


Entertainers continue to feel the effects of not being able to perform at LIVE events; however, does this mean all is lost? Absolutely not! This is an...
How your brand can level up when disaster strikes!

How your brand can level up when disaster strikes!


The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
01 April 2021
Why your brand can’t afford to ignore Public Relations

Why your brand can’t afford to ignore Public Relations


Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady rev...
26 March 2021
How your brand can level up when disaster strikes!

How your brand can level up when disaster strikes!


The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
19 March 2021
Three ways to manage your brand’s online reputation on social media

Three ways to manage your brand’s online reputation on social media


Clearly the internet is a powerful marketing tool but it also has the potential to either hurt or help your brand. It’s not within your brand’s be...
12 March 2021
How to create effective social media content during a pandemic period

How to create effective social media content during a pandemic period


This week, I take a look at a few scenarios and the appropriate content type based on each scenario. When developing your online content, see which...
05 March 2021
Things you should know about marketing on social media during the pandemic!

Things you should know about marketing on social media during the pandemic!


Overwhelmingly, some of the questions being asked by businesses at this time include: should I be posting on social media now? Does it make sense to p...
16 October 2018
Mistakes to avoid at your next trade show/expo

Mistakes to avoid at your next trade show/expo


Just over a week to go before we celebrate 39 years of Independence and with independence comes the Everything Vincy Expo show. Congrats to InvestSVG ...
17 July 2018
When was the last time you assessed the Marketing health of your business?

When was the last time you assessed the Marketing health of your business?


Carnival has come and gone and many of you would have aligned your promotions with the season. So what’s next? After Carnival, it’s all about summ...
19 June 2018
Marketing Paraphernalia every business must have

Marketing Paraphernalia every business must have


Marketing is never a one size fits all but there are some marketing materials which every business must have. Check the list to see which ones you are...