07 May 2021
Five reasons why your business needs an  online store

Five reasons why your business needs an online store


Word of mouth will always be valuable to your business, however, in today’s digital world, it’s not enough. The pandemic has accelerated inevitabl...
30 April 2021
How your business can build a strong brand  using PR and Marketing

How your business can build a strong brand using PR and Marketing


In our fast-paced world where so many brands and activities are competing for consumers’ attention, creating a strong brand image means everything. ...
23 April 2021
Disaster strikes! How communications can help tourism recover

Disaster strikes! How communications can help tourism recover


At this stage in SVG’s disaster response, actions and thoughts are directed towards recovery efforts. Naturally, consideration has to be given to ho...
16 April 2021
Public Relations 101 in the midst of a natural disaster

Public Relations 101 in the midst of a natural disaster


When a natural disaster strikes such as the case of the eruption of La Soufriere volcano, the need for direct, timely and accurate information skyrock...
09 April 2021
Music PR 101 for  entertainers and musicians

Music PR 101 for entertainers and musicians


Entertainers continue to feel the effects of not being able to perform at LIVE events; however, does this mean all is lost? Absolutely not! This is an...
How your brand can level up when disaster strikes!

How your brand can level up when disaster strikes!


The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
01 April 2021
Why your brand can’t afford to ignore Public Relations

Why your brand can’t afford to ignore Public Relations


Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady rev...
26 March 2021
How your brand can level up when disaster strikes!

How your brand can level up when disaster strikes!


The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
19 March 2021
Three ways to manage your brand’s online reputation on social media

Three ways to manage your brand’s online reputation on social media


Clearly the internet is a powerful marketing tool but it also has the potential to either hurt or help your brand. It’s not within your brand’s be...
12 March 2021
How to create effective social media content during a pandemic period

How to create effective social media content during a pandemic period


This week, I take a look at a few scenarios and the appropriate content type based on each scenario. When developing your online content, see which...