19 June 2018
Marketing Paraphernalia every business must have

Marketing Paraphernalia every business must have


Marketing is never a one size fits all but there are some marketing materials which every business must have. Check the list to see which ones you are...
05 June 2018
What’s your sales pitch?

What’s your sales pitch?


You may think that a sales pitch is only relevant for a product or service but as an individual, you should also have a sales pitch because you are a ...
15 May 2018
Four ways you could be losing customers

Four ways you could be losing customers


By Candice Sealey It is said that the average small business loses half its customers within three years, this is according to serial entrepreneur,...
08 May 2018
A book every small business owner must read

A book every small business owner must read


I firmly believe that knowledge is power especially when you know how to use that knowledge. I am always actively seeking to improve my knowledge and ...
01 May 2018
Tips for choosing the right colours for your logo

Tips for choosing the right colours for your logo


  Believe it or not, colours elicit emotional reactions when they are seen and there is no question that selecting the right colours for your br...
20 March 2018
Five ways to prepare your staff for a media visit

Five ways to prepare your staff for a media visit


Let’s say you have just launched a new business/a product/service, or maybe you are celebrating a milestone, or embarking on an upgrade and as a ...
27 February 2018
Four ways in which your small business can make the best of social media

Four ways in which your small business can make the best of social media


by Candice SealeySocial Media can be a powerful marketing platform. I won’t recommend it to be your only platform, but it is very powerful. Howev...
20 February 2018
Six key skills needed to succeed as a public relations professional

Six key skills needed to succeed as a public relations professional


One of the most important things that was instilled in me during my early university years was that professional growth is an investment you never s...
13 February 2018
Five ways to  make public relations work for your business

Five ways to make public relations work for your business


You may have the preconceived notion that only big corporations need public relations (PR). however, when it comes to branding, marketing and promotin...
30 January 2018
What’s a sales pitch?

What’s a sales pitch?


by Candice Sealey You may think that a sales pitch is only relevant for a product or service, but as an individual, you should also have a sales pi...