Choosing Your Supplier – Selection Criteria
In the previous Independence newspaper issue, I discussed businesses within fragmented industries. These businesses are usually too small individuall...
24 November 2006
Choosing Your Supplier – Selection Criteria
In the previous Independence newspaper issue, I discussed businesses within fragmented industries. These businesses are usually too small individuall...
26 October 2006
Fragmented Industries – Observations
The Caribbean Gift & Craft Show, which was held in St Kitts on October 14-17, is the regional display case of the Caribbean Export Development Agency....
22 September 2006
The International Marketeer – The Expected Qualities
So, World Cup Cricket will be bringing over 100,000 visitors to the Caribbean to witness what will be the largest event of its kind ever held in the r...
25 August 2006
The Entrepreneur Mind: Business Person or Designer?
Caribbean fashion has been growing at a steady pace, with fashion designers beginning to show a keen awareness of haute couture. Their pieces look ex...
28 July 2006
Brand Design: Can I do it myself?
I know, I know, Iâve heard the lines: âMy business is just trying to catch itself. Money is tight.â âI donât think I can tr...
23 June 2006
Shake hands, bow or Kiss – How to greet your Customer?
The Caribbean is one of the top five tourism destinations in the world. Everyone seems to have a fascination for the fantasy-like clear blue waters, ...
26 May 2006
What’s In A Name? – Top 10 Questions on Image
With Roland Nicholas 26.MAY.06âRighteousâ. . . âRootsâ... âRhythmsâ. What do these words have to do with Branding? W...
12 May 2006
Lead into Temptation
with Roland A. G. NicholasDuring the thirty minutes the shopper (you) spends on an average trip to the supermarket, hundreds or thousands of different...
