Brand View

Choosing Your Supplier – Selection Criteria

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November 24, 2006

In the previous Independence newspaper issue, I discussed businesses within fragmented industries. These businesses are usually too small individually...

Brand View

Fragmented Industries – Observations

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October 26, 2006

The Caribbean Gift & Craft Show, which was held in St Kitts on October 14-17, is the regional display case of the Caribbean Export Development Agency....

Brand View

The International Marketeer – The Expected Qualities

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September 22, 2006

So, World Cup Cricket will be bringing over 100,000 visitors to the Caribbean to witness what will be the largest event of its kind ever held in the r...

Brand View

The Entrepreneur Mind: Business Person or Designer?

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August 25, 2006

Caribbean fashion has been growing at a steady pace, with fashion designers beginning to show a keen awareness of haute couture. Their pieces look exc...

Brand View

Brand Design: Can I do it myself?

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July 28, 2006

I know, I know, Iâve heard the lines: âMy business is just trying to catch itself. Money is tight.â âI donât think I can trust someone else ...

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Shake hands, bow or Kiss – How to greet your Customer?

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June 23, 2006

The Caribbean is one of the top five tourism destinations in the world. Everyone seems to have a fascination for the fantasy-like clear blue waters, s...

Brand View

What’s In A Name? – Top 10 Questions on Image

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May 26, 2006

With Roland Nicholas Â 26.MAY.06 âRighteousâ. . . âRootsâ... âRhythmsâ. What do these words have to do with Branding? Well, for anybody t...

Brand View

Lead into Temptation

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May 12, 2006

with Roland A. G. Nicholas During the thirty minutes the shopper (you) spends on an average trip to the supermarket, hundreds or thousands of differen...