Position your business where your target audience will find it
Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast you grow and the future of your business. To trump your competitors, you must stay ahead of them and in the spotlight throughout the year.
One way to stay ahead is to find the correct medium through which to market your business. Many businesses are leaning towards social media marketing, in particular websites and Facebook. The question is, what do people look for on a generic website and on Facebook?
Recently, a friend advertised an apartment on a website; after several days, the ad did not generate a single lead. However, minutes after the same ad was published in print, her cell phone couldnât stop ringing. Be smart; position your business where your target audience will find it.
Did you know that Facebook posts get little or no exposure unless they are promoted? Unless you do paid advertising, Facebookâs algorithm makes it so that only a very small percentage of your audience sees your posts.
This is not to say that Facebook ads are useless. Louise Hendon says that Facebook ads work well if theyâre part of a complete sales funnel and donât ask the audience to buy right away by directing them to a sales page. âIt requires a whole strategyânot just bits and pieces thrown up.â
Time is money; donât waste your time on social media marketing unless you know what youâre doing. We want to help you get noticed.
Contact us today at marketing@searchlight.vc or (784) 456-1558 or (784) 494-0031. Weâll help you get noticed.
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