Curtains come down on Digicel’s Car Promotion

On Independence Day, October 27, Digicel made several customers’ Independence holiday more celebratory, as finalists of the Digicel ‘Sweet Ride’ campaign.

Eight finalists, Ithesha Alexander, Kendol Brewster, Guillis Francis, Rodney Gill, Laidlow GoodLuck, Sasha Joseph, Julianna Marksman, Catelle Olliviere and Gareth Sayers participated in the final draw.{{more}} Excitement buzzed on the packed Arnos Vale Playing field at the 2015 Drag Wars, as each finalist randomly drew car keys. In addition, Digicel randomly asked patrons in the crowd to come forward and guess which finalist they thought had the winning key.

Only one key in the selection could open the “sweet ride” and start its ignition. Ithesha Alexander was the lucky customer with the only working key! As the crowd cheered her on, she was asked to make a statement about how she felt about winning. Ithesha, who was speechless and in tears, could only muster to say “Digicel makes me smile!” Friends and supporters flooded on to the field to congratulate her for selecting the winning key.

In order to be entered into the promotion, customers were asked to top up $10 or more, pay your postpaid bill in full and on time or text RACE to 7171. Consolation prizes included smartphones with credit from Digicel for taking part in the Independence Top Up, Pay Up and Win promotion.