Courts SVG Ltd rebrands staff with new uniform

As part of celebrations to mark their 14th year of operation in St Vincent and the Grenadines, furniture and electronics giant Courts St Vincent Limited has re-branded its staff with new uniforms.{{more}}

The company has also designed a one-week campaign to reward its valued customers.

Marketing officer at Courts Alexis John said on Monday that Courts was officially launched locally in February 1998 and in the company’s efforts to celebrate its years of service, “we have developed a one-week campaign to celebrate 14 years and at the same time we got our new uniforms”.

He added “it is very fitting to be celebrating 14 years and at the same time come out with a new look”.

John said that persons shopping at the Courts stores can easily identify the sales representatives as they are decked out in mustard coloured tops and navy blue bottoms that showcase Courts’ logo. He said that additionally, persons can differentiate between office staff and sales staff, as the office staff now sport shirts that display Courts’ parent company logo, the Unicomer group logo.

“The Unicomer group from El Salvador owns Courts for about five years now, so we now sport the Unicomer logo”, said John.

He added that as a result of the 14th anniversary celebrations, customers who shopped (cash or credit) at Courts this week and spent EC$499 or more “got double ham, double turkey or double grog”.

“In addition to a number of deals across the store, there was 28 percent off selected dining sets and big deals on TCL 19-inch televisions, while persons who spent EC$499 or more were given discounts on a number of personal care items”, said John who added that these deals come to an end tomorrow Saturday, October 20.

Thanking customers for supporting the company over the years, John said, “thanks for making Courts your one stop. We couldn’t have done it without the customers”.

He added “all family moments are enhanced by Courts, whether it is a TV that benefits the entire family by allowing persons to view movies together, or a stove that helps maintain a family tradition, that favourite homemade bread that the entire neighbourhood comes for on weekends; we have touched so many lives”.

He added that over the years Courts has operated in St Vincent and the Grenadines, the company has given back to the community in terms of sports, culture and education.