LIME has upped up the entertainment ante for the summer with its sponsorship of “Rihanna Loud in Barbados” – a partnership between the telecoms company and the Barbados Tourism Authority,{{more}} which will see the pop superstar performing at the Kensington Oval on August 5. This will be Rihanna’s first performance in the Caribbean in five years.

The Rihanna sponsorship is a special part of LIME’s Summer Promotion, and customers in participating markets across the region can win VIP tickets to the concert, airfare to Barbados, hotel accommodations, and transportation.

“Rihanna’s Caribbean concert is definitely the event of the year because right now she is one of the hottest entertainers on the planet, and LIME is extremely proud to present this historic event,” said Grace Silvera, Regional Vice President of Marketing and Corporate Communications.

Adrian Elcock, Chairman of the Barbados Tourism Authority, said: “The BTA is extremely excited to have LIME on board as its corporate partner in delivering the Rihanna show to the people of the Caribbean. LIME is the leading, fully-integrated, communications company in the Region and it has consistently and sincerely demonstrated a commitment to promoting high quality entertainment and developing the culture and arts of the Caribbean.

“We believe that our partnership with Rihanna demonstrates Barbados’ support for its global superstar, and we want to showcase her amazing talents at home in Barbados, to the world. As such, we know that LIME would make an excellent partner in helping us to communicate that message to the World.”

Within two days of the announcement the organisers sold nearly 25,000 tickets for the event.

Participating territories are Anguilla, Antigua and Barbuda, the Cayman Islands, Dominica, Grenada, Montserrat, St. Kitts and Nevis, St. Lucia, the Turks and Caicos Islands, and St. Vincent and the Grenadines. To gain entry into this promotion LIME mobile customers in St. Vincent and the Grenadines can text the word “Rihanna” to 5463, purchase a blackberry handset, activate or upgrade their blackberry data plan.

The full details of LIME’s offers are available at www.lime.com.

“Rihanna Loud in Barbados” is part of a three-year marketing deal the multi-award winning singer has signed with the Barbados Tourism Authority.