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LIME promotion wins Regional Advertising award

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LIME “Christmas Pon De Remix” music video was a big winner for the 2011 Caribbean Advertising Federation ADDY Awards taking the Best of Online prize for the Internet campaign, as well as Gold for TV Consumer Services and Silver for the jingle in the Elements of Advertising category.{{more}}

The music video was the showpiece in an extensive TV, online, press and radio promotion the LIME undertook across the region for the just ended Christmas 2010 promotions. Conceptualized by Rachel Parker Creative Director of SOJE/Lonsdale, the video was shot in Jamaica with Senior Producer Matthew Pilgrim and his team pulling together a myriad of details and nine regional music stars featuring Beenie Man, Cecile, Elephant Man, Iyaz and Edwin Yearwood.

The jingle which featured remixed melodies of traditional Christmas songs was managed by Radio Producer Carolyn Vaughn. The campaign not only won accolades, but was one of LIME’s most successful to date, embraced by customers and employees alike across the region.

In St Vincent and the Grenadines the Christmas campaign also included a community component as the telecommunications provider did its part to help the island recover from the October passage of Hurricane Tomas. The company contributed fifty cents of every etop up of $20 or more to the NEMO. Additionally, the company installed wireless access internet services for residents along the north eastern coast of the island most affected by the passage of the storm. Also, customers were not disconnected for nonpayment of bills during the months on November to January so as to allow time for them to recover from their loss.