Shafia London has been appointed Country Manager of St Vincent Brewery Limited (SVB).

London, who took up the post on January 1, 2021, is the first Vincentian to be named Country Manager in the Brewery’s 35-year history.

London takes the post after serving in Barbados with Banks Holdings Limited (“BHL”), where she most recently held the position of Commercial Manager. Previously, she worked as a Regional Commercial Manager with responsibility for the sales and marketing functions at SVB and the Dominica Brewery and Beverage Limited, as well as other Caribbean territories.

“Throughout her impressive career, Mrs London has demonstrated significant expertise in commercial strategy and business management. She led the integration of BHL’s sales and marketing teams and executed strategies that improved the market share and overall sales.

Critically, this achievement was against a backdrop of ongoing economic challenges and major changes to the company’s distribution model. Additionally, she has amassed a wealth of commercial experience in the beverage industry, having worked with brands such as PINEHILL, Presidente, Hairoun, Deputy Beer, Banks Beer, Kubuli, Guinness, Vitamalt, Budweiser and Corona,” a release from the company said.

While discussing her new position, London said, “I’m honored to be leading the team at SVB. It is an amazing company with an excellent team and I strongly believe we can develop and implement creative strategies to build upon SVB’s reputation as a world-class beverage company.”

London is in the final stage of completing an MBA and holds a Master of Science in Biochemical Engineering from University College London.

She also has a Bachelor of Science in Biochemistry (Hons) with minors in Human Resource Management and Communication from the University of the West Indies. The 35-year-old is a 2003 St Vincent and the Grenadines National Scholar and was the first female President of the Rotary Club of St Vincent.